Open, including the design consultancy formerly known as Horseman Cooke McBains, has been appointed by South West Trains to redesign the travel group’s literature.
Leaflets, station posters, and Gold Service magazine – which is sent to season ticket holders – are included in the project.
“We are redesigning everything,” says Open director Chris Noel-Johnson. Open is working in conjunction with ad agency CBC on the project.
Open is also working on a television ad campaign for Rhodes to Home, the first branded venture from manufacturer Hazlewood Foods, which is better known for producing own-brand products for supermarket groups. The 13-strong product range is endorsed by celebrity chef Gary Rhodes.