The Guardian has appointed Neville Brody with Roger Black’s Interactive Bureau to create a blueprint for future websites.
The paper plans to launch “a lot” of websites under The Guardian Unlimited Internet brand, starting with six or seven this summer, says a Guardian spokeswoman. The logo, which also launches in the summer, was created by Brody.
Brody will be responsible for developing an overall design “to provide cohesive brand identity across all The Guardian’s websites”, says the spokeswoman. Navigation, structure and function of the sites will be handled jointly between IAB’s London and New York offices.
Meanwhile, IAB London has brought in The Times senior designer David Curless as director of design. Curless, who was involved in the The Times’ Saturday paper relaunch, is its first major design appointment since it was set up (DW 28 November 1997).
“I want him to build a strong team of freelances then start recruiting as we expand,” says consultancy managing partner Rodney Tyler.