Another “lobbying force” emerged last week in Wood & Wood’s 30-year birthday exhibition (see Diary, page 17). Art-directed by Alan Fletcher, it brings together 34 designers to compile a 3D alphabet. The results have a witty twist, as you’d expect from folks like Michael Wolff, Janice Kirkpatrick and Colin Forbes. It’s one of the best expressions of creativity for some time – and it’s fun. Go to Pentagram’s office to see it – and take a client.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.