How often have other readers been asked to work for free?

How often have we worked for free? When invited to pitch, I’m sure you are aware of the substantial costs and man-hours in interpreting the brief, preparing story boards and graphics, the presentation itself and follow-up calls. How often have I then seen our ideas refused, but “interpreted” by another?

Does no one else consider that, as an industry (and a very Cool Britannia industry) we should get more reward for our efforts?

I have a dream scenario, where every pitch is paid for. This scenario is found throughout other industries – just ask a dentist or a solicitor to “pitch” for free.

How about a standard practice whereby a charge is levied for a pitch? Sufficient to cover costs, this would ensure better quality all round and would benefit the client as well as ourselves.

I welcome your thoughts.

David Gregory

Brickworks

Croydon

Surrey CR0 1DQ