How often have other readers been asked to work for free?

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How often have we worked for free? When invited to pitch, I’m sure you are aware of the substantial costs and man-hours in interpreting the brief, preparing story boards and graphics, the presentation itself and follow-up calls. How often have I then seen our ideas refused, but “interpreted” by another?

Does no one else consider that, as an industry (and a very Cool Britannia industry) we should get more reward for our efforts?

I have a dream scenario, where every pitch is paid for. This scenario is found throughout other industries – just ask a dentist or a solicitor to “pitch” for free.

How about a standard practice whereby a charge is levied for a pitch? Sufficient to cover costs, this would ensure better quality all round and would benefit the client as well as ourselves.

I welcome your thoughts.

David Gregory



Surrey CR0 1DQ

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