How often have other readers been asked to work for free?

Letters to the Editor should be sent to Design Week, 50 Poland Street, London W1V 4AX. Fax: 0171-970 4165. e-mail Design-week@centaur.co.uk

How often have we worked for free? When invited to pitch, I’m sure you are aware of the substantial costs and man-hours in interpreting the brief, preparing story boards and graphics, the presentation itself and follow-up calls. How often have I then seen our ideas refused, but “interpreted” by another?

Does no one else consider that, as an industry (and a very Cool Britannia industry) we should get more reward for our efforts?

I have a dream scenario, where every pitch is paid for. This scenario is found throughout other industries – just ask a dentist or a solicitor to “pitch” for free.

How about a standard practice whereby a charge is levied for a pitch? Sufficient to cover costs, this would ensure better quality all round and would benefit the client as well as ourselves.

I welcome your thoughts.

David Gregory

Brickworks

Croydon

Surrey CR0 1DQ

Latest articles