Buddy brands Tate children’s art sets

Buddy Creative has branded a range of children’s art sets for Tate, launching next month.

The gallery has been selling generic art packs aimed at children aged five and up within its retail stores, but wanted a Tate-branded range that would have visual consistency, according to Buddy Creative partner David Jones.

The range features a graphic style taking influence from contemporary artists including Damien Hirst and Bridget Riley, and spans drawing, painting and 3D art products. 2007 Design Week Benchmarks award-winner Buddy Creative has worked on projects for Tate’s gift shops, including the branding of art materials and stationery last July.

The consultancy was appointed by head of merchandise at Tate Enterprises Helena Lawrence in January, after a Tate employee recommended the consultancy for the work.

Tate’s children’s art packs will be available at all four Tate galleries across the UK.