30 August 2001

Trade mark

Organisers of UK trade exhibitions are beginning to realise the importance of design in attracting more visitors. Miriam Cadji displays the examples

A point to ponder on the cost of pitching for a job

Regarding the article announcing the pitch for the Warwick Conferences identity pitch (DW 16 August), I had no idea there was such a fantastic, professional group of branding consultancies going after this type of business. If the story is accurate, the cost for all of us to pitch for this business would have been well […]


The third in a series of seven books charting the boom in loft living across Europe, Lofts of London is published by Tectum. The book takes in a tour of London’s industrial architecture, from the inner city to residential areas. The book retails at £48.

Corporate Edge fires Kiln identity

Lloyd’s of London under-writer Kiln has commissioned Corporate Edge to revamp its corporate identity. Millini Interactive is redesigning its website, and it is moving into a new office, designed by Maris City. All work launches this week. A Corporate Edge signage system will appear at Kiln’s ‘pod’ at Lloyd’s of London within the month, and […]

Gutteridge creates pack for black

Liz Gutteridge has created packaging for Lever Brothers’ Persil Black Velvet, which is claimed to be the first detergent specifically for black clothes. The product launched at the end of last week. Black Velvet is claimed to minimise colour fading in black and dark-coloured clothes. The bottle neck has a black collar and the label […]

Appointments yet to be made on Liberty redesign

A host of design jobs are still up for grabs at luxury London department store Liberty, with interiors, graphics, lighting and signage work yet to be assigned. Liberty says it has not decided whether to appoint incumbent interiors group 20/20 to refurbish its Tudor Building, which could open up opportunities for retail interior design consultancies. […]

Wolff Olins reviews Time Out brand

Time Out magazine has appointed Wolff Olins to look at its brand positioning as it seeks to expand its offering beyond its listings magazine roots to a global travel information business. ‘We have given [Wolff Olins] all our publications and asked the team to look at everything,’ says Time Out marketing director Christine Cort. The […]

McConnell chairs 2002 DW Awards

Pentagram partner John McConnell will chair the judging for the 2002 Design Week Awards. McConnell, who is also design management consultant to Boots the Chemists, will lead some 30 judges to assess work in 22 categories. The Best of Show will be chosen from the category winners. Winners will be announced at the awards dinner, […]

Deepend styles Panasonic sites

Deepend has created on-line brand guidelines and two product microsites for Panasonic Europe, which went live at the end of last week. The digital brand manual is for internal Panasonic use only, says a Deepend spokeswoman. It is designed to provide a common look and feel for all Panasonic’s international sites and features design do’s […]

Signage lesson for New Hall college

Wayfinding Consultants has completed the final phase of its signage work for Cambridge University college New Hall. The work will enter a ‘settling in’ period at the beginning of September, prior to the return of students and lecturers in early October. The consultancy has created destination points, dual-function directional signs and it has also renumbered […]

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