You have to wonder sometimes what goes through some peoples’ minds.
Take, for example, the Glasgow consultancy It’s Not Rocket Science. The Rocketeers, as they call themselves, came to our attention when INRS sent a press release to Design Week announcing work it is doing for a Scottish client. (Shock, horror, we thought: Scots agency works with local client.)
When pressed for further information – minor details like the name of the client and some idea of the nature of the brief – the consultancy said it was unable to talk about it.
So why the press release? Come on Rocketeers, it’s hardly rocket science.