Bisset Adams has redesigned the corporate identity and brochure for biopharmaceutical consultancy Lamkin Sergeant Kaye. The identity launches on 11 September.
The consultancy’s brief includes reviewing LSK’s current brand positioning and strengthening its credibility. Bisset Adams won the job on the strength of previous work with Cambridge biotechnology company Isogenica.
The corporate identity features honeycomb cells to encourage its target audience to associate LSK with several key concepts, says Bisset Adams graphic designer Dan Barber. The concepts include networks, life, growth, reward and flexibility, he says. The identity will be applied across all forms of communication.
‘The circular design and vibrant colour palette [of the identity] represent strength as well as an uplifting sense of fun,’ says Barber.
Bisset Adams has also been commissioned to redesign LSK’s website, www.lskworld.com, as part of the identity work to ‘reflect LSK’s new values of confidence and accessibility’, adds Barber.
The website work is currently in concept stages and the relaunch is scheduled to go live shortly after the identity and corporate brochure launch.
LSK recruits senior management and scientists within the biopharmaceutical sector.
Bisset Adams created the genetic research company Isogenica’s first on-line presence, www.isogenica.com, which went live in March (DW 16 March).