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The second phase of the Dubai World Trade Centre’s signage programme is about to be implemented. Corporate identity and graphics are by Paul Anthony Design in London, while JWD in Exeter managed the project. The centre comprises a 39-storey tower block, nine exhibition halls, hotel, congress centre and apartment blocks. However, people kept getting lost, particularly around the exhibition halls, says JWD founder Jamie Wood. The signs are being applied internally and externally and incorporate the centre’s existing symbol.