3 Colours Red embraces animation

Accident, a sub-brand within the consultancy Addiction which comprises designers Andy Martin and Max Garner, has created an animated music video for indie band 3 Colours Red’s next single, Repeat to Fade. ‘The design of the animation was influenced by the heavy nature of the song,’ says Martin. ‘We wanted to give the feel of menace and danger with the use of colour.’ The single and video are released next month.

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