Gyro has spun a fresh look for international recruitment and human resources group Robert Walters’ corporate literature, which makes its first outing this week.
The company’s client base is blue-chip IT, accounting and finance professionals, says Gyro account director Lesley Mason, and the brief was to consolidate and simplify its literature suite.
Print ads designed by Gyro will appear in The Treasurer’s Handbook, a directory publication aimed at chief finance officers, but the bulk of the consultancy’s work will be found in brochures to be used by Robert Walters offices around the world.
‘They’d picked up different collateral from different offices and there was a lot of duplication. It was a consistency of message exercise. The challenge was creating something not completely different from the previous look-and-feel that was fresher and could work across geographies,’ she explains.
Photographer Tim Barker was commissioned to shoot more outdoor images that conveyed ‘the idea of freedom’, says Mason. ‘[We’re moving] away from the staid imagery in this market.’
Gyro senior creative director Max Lucci led the creative team. The consultancy was appointed in November 2002 following a pitch against undisclosed groups.