Ellipsis has created a website and promotional literature for a Home Office initiative that aims to warn students about the threats of crime.
The website – www.good2b secure.com – offers practical advice on crime prevention measures at a time when students are increasingly targeted by thieves.
‘Around one third of students become a victim of crime while at university,’ says Ellipsis managing director Chris Hoskins.
The consultancy’s brief was to deliver factual information without alienating the intended audience.
‘The opportunity to design something new and innovative for the Home Office was a refreshing challenge. We used a flat colour-scheme combined with bold, stylised illustrations to appeal to students,’ says Ellipsis senior designer Catherine Hampshire.
The consultancy commissioned illustrator Andrew Park to create these images, which are not supposed to be ‘too cartoon-like’, Hampshire adds.
Another consultancy, Profero, has designed an on-line game called Kebab-a-thon that will be used to promote the website via viral e-mails, after the Home Office decided this was the most effective way of reaching large numbers of students.
Ellipsis was appointed in November after a three-way pitch.