Pringle unveils its latest brand offer

Knitwear brand Pringle is continuing its rejuvenation in the luxury fashion market with the imminent opening of a revamped concessions concept and a second London store and headquarters, all created by Wells Mackereth.

The new store and office space on Sloane Street in London are scheduled to open around Easter and the first Pringle concession to feature new-look interiors opens in London’s Selfridges’ menswear department in early March.

The Selfridges concession is the first of many planned worldwide and Wells Mackereth is also drawing up detailed design guidelines to enable other groups to implement the concept globally.

The concession and Sloane Street store (pictured) feature elements from Pringle’s Bond Street flagship store by Wells Mackereth, which opened in September 2002. But Pringle head of retail Bill Christie says that each store will ‘be slightly different’.

The Sloane Street shop aims to attract a younger, more casual audience, says Wells Mackereth partner Sally Mackereth.

‘Sloane Street will stock some of Pringle’s more relaxed, sporty collections, such as its golf range, so we wanted to make the interiors more playful,’ explains Mackereth.

Recognisable elements from Bond Street include aubergine colourways, stone floors and its Perspex antlers, she says.

For added spice, the group is introducing a large circular ‘conversation pit’, called the Bunker.

Pringle, which previewed its spring/ summer 2003 collection at last year’s London Fashion Week for the first time in its 187-year history, last week unveiled British model Sophie Dahl as the new face for its womenswear collection.