McDonald’s uses real people in real life situations to challenge preconceptions about the company in its new corporate brochure, created by Paper White. The brochure is aimed at politicians, journalists, charities and environmental organisations. It ‘depicts scenes you would not normally expect to be associated with McDonald’s’, says a Paper White spokeswoman. The publication is divided into ten sections, covering the ten primary areas of the client’s business activity. The photographer for the brochure was Alwyn Coates.
The studio has crafted an Americana-inspired identity for Curative, which has administered almost two million vaccines in the past year.
The design has been developed to reduce water, waste, emissions and energy use, with the aim to make it a standard across the events industry.
The spectacle company’s new app creates a 3D scan of users’ faces and suggests the best frames in a range of colours and technical customisations.
Spotlighting marginalised women designers, “heads on” design solutions to environmental issues and more – these are the anticipated design books we think you should read.