Brief

McDonald’s uses real people in real life situations to challenge preconceptions about the company in its new corporate brochure, created by Paper White. The brochure is aimed at politicians, journalists, charities and environmental organisations. It ‘depicts scenes you would not normally expect to be associated with McDonald’s’, says a Paper White spokeswoman. The publication is divided into ten sections, covering the ten primary areas of the client’s business activity. The photographer for the brochure was Alwyn Coates.

Latest articles

Upcoming design books to look out for

Spotlighting marginalised women designers, “heads on” design solutions to environmental issues and more – these are the anticipated design books we think you should read.