McDonald’s uses real people in real life situations to challenge preconceptions about the company in its new corporate brochure, created by Paper White. The brochure is aimed at politicians, journalists, charities and environmental organisations. It ‘depicts scenes you would not normally expect to be associated with McDonald’s’, says a Paper White spokeswoman. The publication is divided into ten sections, covering the ten primary areas of the client’s business activity. The photographer for the brochure was Alwyn Coates.
2022 Birmingham Commonwealth Games opening and closing ceremony production designer Misty Buckley reflects on how she tackled the historical complexity of the city.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
Its new look is designed to be more legible and coincides with relaunched website, which aims to be more intuitive.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.