McDonald’s uses real people in real life situations to challenge preconceptions about the company in its new corporate brochure, created by Paper White. The brochure is aimed at politicians, journalists, charities and environmental organisations. It ‘depicts scenes you would not normally expect to be associated with McDonald’s’, says a Paper White spokeswoman. The publication is divided into ten sections, covering the ten primary areas of the client’s business activity. The photographer for the brochure was Alwyn Coates.
As JK Rowling’s magical series celebrates its 20th anniversary, the British Library has opened a new exhibition to mark the occasion. We speak to exhibition design consultancy Easy Tiger Creative
We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.
The DBA’s Annual Survey of over 150 businesses has shown that, while income and staff employment is on the up, clients are underpaying for design services.
From a new report about creative skills shortages post-Brexit, to our top picks from Design Manchester 2017, we round up the news from the last seven days.