McDonald’s uses real people in real life situations to challenge preconceptions about the company in its new corporate brochure, created by Paper White. The brochure is aimed at politicians, journalists, charities and environmental organisations. It ‘depicts scenes you would not normally expect to be associated with McDonald’s’, says a Paper White spokeswoman. The publication is divided into ten sections, covering the ten primary areas of the client’s business activity. The photographer for the brochure was Alwyn Coates.
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.
The funeral comparison service has taken on new name Beyond, and design studio SomeOne has given it a new identity centred around a three-dimensional, cartoon man, which looks to counter