Design House is updating the image of two pub brands owned by Century Inns, looking at the strategy, positioning, interiors and external signage. They are the consultancy’s first projects for the client.
Design House has also worked for Allied Domecq and Bass on pub brand positioning.
The revamping of Tap & Spile, a 45-strong chain known for its real ales, aims to broaden out its customer base.
Three-strong Dr Browns is a city centre pub offering beers, wine and food. It was originally designed in-house and will be expanded as a brand, either through new premises or the conversion of existing sites.
Both identities go into research this week with new designs being rolled out from the autumn.