Double name trouble causes con-fusion

The launch of retail and catering design group Fusion Designers & Architects has created a certain amount of confusion among members of the client community.

The launch of retail and catering design group Fusion Designers & Architects has created a certain amount of confusion among members of the client community.

Since we reported on the new group, another consultancy, six-year-old Fusion, has been getting a lot of extra calls (DW 10 July). Given that the baby Fusion is yet to be included in the telephone directory, it’s an understandable mistake.

The older Fusion, incidentally, is a graphics group. Now we don’t want to be matchmakers, but the word fusion brings the idea of fusion to mind. For the record, Fusion Designers & Architects can be reached on 0171-837 2717, while Fusion can be contacted at 0171-483 3950.

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