New media arm for Enterprise IG

Enterprise IG is setting up a new media offer under former Wolff Olins multimedia consultant Helen Bales.

Bales will be responsible for exploiting new media opportunities, initially with Enterprise IG’s existing clients.

Enterprise IG director John Mathers says of the appointment: “Increasingly, clients are demanding of us that we have experts in new media.” He recruited Bales.

“We are strengthening that offer. The recruitment process will continue,” he adds. “It is difficult to say how many people [will comprise the team]. We are looking to hire the best.”

Bales worked under Wolff Olins’ consultant Jane Wentworth in order to establish that consultancy’s new media capability. Wolff Olins is now recruiting to fill her position.

Enterprise IG has also appointed Chris Macrae, an independent consultant on branding and identity, to develop Enterprise IG’s Brand Alignment offer.