Urban Oasis by Carter Wong

Women’s fashion chain Oasis is trialing a street-inspired range of casual wear, with branding by Carter Wong & Partners.

Bitmapped typography and surveillance camera-style imagery appear on point-of-sale material, bags, tags and boxes, as well as the Urban Oasis marque.

“[The identity] sits in-line with the collection of clothes and accessories, while emphasising the high-fashion edge of Urban Oasis,” says Oasis display manager Martin Sambrook.

The range will be rolled out nationwide during August.