Primerica changes identity

Financial corporation Primerica has changed its name to the Travelers Group, adopting the title of one of its recent acquisitions.

New York consultancy Lippincott & Margulies worked on the new identity and brand image programme, broadening the image of the umbrella in the logo.

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SXSW 2018 – the year that tech became responsible

Else creative director and partner Dave Dunlop traveled to Austin Texas to find out how designers are increasingly embracing socially responsible tech solutions, which have “inclusion and empowerment” at their