Auto Trader Interactive relaunches site

Auto Trader Interactive is undertaking a rebuilding and rebranding of its classified ad website AdTrader. It appointed digital media consultancy E-Marketing last year to relaunch the site in May.

The group was briefed to develop an umbrella brand for the second-hand car site, which has ten different sections.

E-marketing won a four-way pitch for the job. It intends to make the site more “user-friendly and vibrant”, says consultancy chief executive Paul Griffith.

“Auto Trader has ambitious plans for the AdTrader brand and this redesign will help achieve them,” says Griffith.

On-line advertising is free for consumers, while businesses can pay for lineage, a full business page or banner ads.

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