BBC World, the 24-hour international news and information channel, has been rebranded by Lambie-Nairn with the aim of capturing more of the growing international news market.
Relaunching on Monday, BBC World, which operates in 200 countries worldwide, will have a new set, red and cream-coloured screen graphics and more contemporary music.
According to a BBC spokeswoman, the rebranding will “reflect the channel’s approach as a modern, innovative and accessible global broadcaster”.
“The new graphics, which will include a countdown building to news updates on the hour and identity music with its dynamic use of time signals, are extremely contemporary, while maintaining the integrity and quality of the channel,” adds BBC World marketing director Sharon Wheeler.
Lambie-Nairn has previously branded the BBC’s other news channels. Lambie-Nairn director of corporate branding Celia Chapman says: “It is part of rebranding of the whole BBC news service.
“We had to come up with a channel identity and news title for the half-hourly programmes for BBC World which continues the family theme of BBC News, but will also create a distinct differentiation.”