Mat’s the way to get drinks industry contracts

Huddersfield group Design Association has created a range of beermats in an effort to win clients in the drinks industry. Paul Reardon has designed the 12 mats, which each feature different cures for hangovers.

The international array of cures includes the Japanese antidote of ‘wearing a gauze surgical mask soaked in Saki’, while gun-slinging cowboys from the wild west apparently ‘infuse dried jackrabbit droppings in hot water for that perfect crapulent cuppa’.

Reardon dismisses suggestions that the cures have been collated from past personal experiences, claiming he ‘sourced [from] the Internet’.

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