Broadcast design media consultancy Static 2358 is setting up its first two international studios, in Paris and New York.
The US arm, which as yet has no confirmed manager, follows Static’s appointment one month ago to rebrand the US women’s movie channel “Lifetime”.
According to Static 2358 executive creative director Mark Rock, both new sites will offer interactive TV expertise. However, the New York office in particular will aim to launch Static as a broadcast design contender in the run up to the country’s debut into digital TV, over the next two years.
“The US has great existing broadcast designers, but we will bring altogether fresh design skills. We will also try to build a portfolio of interactive work on the back of our experience from the UK, but the US is fairly fragmented in this respect,” he says.
“We will have two full-time staff there to begin with and then begin to grow the office,” he adds.
At group level, Static has also appointed former lawyer Andrew Fearon as executive director of strategy, as well as group chief financial officer Wayne Thornhill from advertising group GGT.
The group requires 20 new staff to fuel its expansion in the UK and abroad, ranging from Web designers and developers to games artists and project managers.
The consultancy’s expansion comes on the back of its recent tie-up with satellite broadcaster BSkyB. Sky’s ten per cent stake gives the group a cash boost for its expansion.