V-One develops new image for SupaSnaps

High street photographic chain SupaSnaps is launching new packaging next month, designed by V-One Design Solutions, as part of a brand repositioning.

The Bedfordshire design group originally won the rebranding project in January, having already done some work for a SupaSnaps sister company.

V-One creative director Mark Austin says: “The Supa-Snaps film is a very high quality product, manufactured by one of the world’s leading photo brands.

“The new packaging was designed to reflect this without diluting the existing ‘approachable’ and ‘friendly’ SupaSnaps brand. The use of shadows across all items provides a strong identifier, and is easily adaptable,” he says.

SupaSnaps category manager Charles Cann says: “The new packaging is just the start of a very exciting time for SupaSnaps.

“Apart from the new APS Advanced Photo System film, we are developing a number of new services which make full use of today’s technology.”