Ostmodern helps turn 4oD into All 4

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The consultancy has worked on the user experience and has looked to create a “primary destination” for programming.

Screen Shot 2015-04-02 at 17.12.03cid:8B45FF3E-FD84-4BF5-BF15-2EFB1EAE8804@router06b41d.comOstmodern has redesigned Channel 4’s online playback service All 4, which was previously known as 4oD.

All 4 will also replace Channel 4’s website Channel4.com and has been designed around programming “as a primary destination” for Channel 4’s audience to watch current and older programmes, explore “extended brand content” and find out about future programmes according to Ostmodern.

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A timeline concept has been devised to help viewers answer questions, which Ostmodern says are key to its user experience such as: “What can I catch up on? What is on now? What’s coming up in the next week?”

To make the service personalised a My4 section has been created for users to keep track of their viewing and receive recommendations.

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Users can navigate programming across “On Demand”, “Now” and “On Soon” categories, all of which give way to tile-based viewing windows for accessing programmes.

In September 2014 Channel 4 unveiled a new All 4 identity, which it worked on with Magpie Studio and We Are Seventeen. The brand application has been developed by 4Creative, working with We Are Seventeen.

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The new logo is based on the original modular Channel 4 identity developed by Lambie-Nairn.

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