Ostmodern helps turn 4oD into All 4


The consultancy has worked on the user experience and has looked to create a “primary destination” for programming.

Screen Shot 2015-04-02 at 17.12.03cid:8B45FF3E-FD84-4BF5-BF15-2EFB1EAE8804@router06b41d.comOstmodern has redesigned Channel 4’s online playback service All 4, which was previously known as 4oD.

All 4 will also replace Channel 4’s website Channel4.com and has been designed around programming “as a primary destination” for Channel 4’s audience to watch current and older programmes, explore “extended brand content” and find out about future programmes according to Ostmodern.


A timeline concept has been devised to help viewers answer questions, which Ostmodern says are key to its user experience such as: “What can I catch up on? What is on now? What’s coming up in the next week?”


To make the service personalised a My4 section has been created for users to keep track of their viewing and receive recommendations.


Users can navigate programming across “On Demand”, “Now” and “On Soon” categories, all of which give way to tile-based viewing windows for accessing programmes.

In September 2014 Channel 4 unveiled a new All 4 identity, which it worked on with Magpie Studio and We Are Seventeen. The brand application has been developed by 4Creative, working with We Are Seventeen.


The new logo is based on the original modular Channel 4 identity developed by Lambie-Nairn.

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