Leif Skogstad, account director at corporate identity consultant Gyrographic Communications, suddenly fancied turning into Robin Williams in Goodbye Vietnam. ‘It started with a number of people suggesting that I looked like him, so I just put on the gear,’ says US born Leif, who admits that ‘there is a bit of a similarity’. No stranger to the art of entertaining, he has ‘done a bit of stand-up’ at comedy nightspots in London. ‘It’s all my own material, nothing to do with looking like Robin Williams and it’s just something to do at the weekends when I don’t feel like going snowboarding,’ he says.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.