Leif Skogstad, account director at corporate identity consultant Gyrographic Communications, suddenly fancied turning into Robin Williams in Goodbye Vietnam. ‘It started with a number of people suggesting that I looked like him, so I just put on the gear,’ says US born Leif, who admits that ‘there is a bit of a similarity’. No stranger to the art of entertaining, he has ‘done a bit of stand-up’ at comedy nightspots in London. ‘It’s all my own material, nothing to do with looking like Robin Williams and it’s just something to do at the weekends when I don’t feel like going snowboarding,’ he says.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.