Apple dominated the D&AD’s 40th birthday awards ceremony, with company co-founder and chief executive officer Steve Jobs on hand to accept in person a Gold Award for the Apple iPod.
This is the fourth year running that Apple has scooped D&AD’s top prize for creative achievement. Jobs was accompanied on his rare trip to the UK by Apple vice-president of industrial design Jonathan Ive. Apple also walked away with Silver Awards for the Titanium PowerBook G4 and iBook designs.
D&AD jury foreman Dick Powell of Seymour Powell says Apple’s success stems from its investment in ’emotional ergonomy’, combining styling, technology and form.
Other design teams winning Silver Awards included Johnson Banks for its brochure work for Smurfit Townsend Hook and Farrow Design for Spiritualized’s Let it Come Down album sleeve.
In a strong showing for editorial design, Aboud Sodano, Amilus, Slaughter Hanson and Tank Publications all received Silver Awards.
High profile environmental design and architecture was recognised by Silver Awards going to 6a Architects for the Oki-Ni store, Wilkinson Eyre Architects for The Magna Project and Jestico & Whiles for restaurant Hakkasan.
Leith London was the only Silver Award winner in the corporate and brand identity category for the design of its own consultancy identity.
In packaging, the ad agency Leo Burnett, Chicago saw off the only other nominee, Lovegrove Studio, to win its Silver Award for a range of branding work for HJ Heinz Company.
Channel Four’s in-house team won a Silver Award in the on-screen graphics section for its Vapour Trail identity and furniture designer and manufacture Staverton won a Silver Award in product design for its Plateau table system.