LuxSAT identity has Springpoint in its step

Springpoint has created an identity for satellite provider LuxSAT, which begins broadcasting in North Africa and parts of the Middle East in June, as the consultancy continues to build its profile across the Arab continent.

Springpoint has also designed packaging for set-top boxes, signage and shop facia for retail outlets, stationery and marketing material, the look and feel of the website and guidelines for the implementation of the identity in areas such as sponsorship.

French-owned LuxSAT, which is about 18 months old, has an existing identity, described by Springpoint account director Nick Gray as ‘old-fashioned’.

‘It wanted a contemporary look that would project the company as a dynamic, forward-looking brand,’ he says.

LuxSAT, which is heavily backed by Microsoft among others, provides its own fixed-content channel and has entered into partnerships with other channel providers including Disney. It will eventually broadcast across the whole Middle East region from next year.

The consultancy, which was paid a five-figure fee for the work, was appointed without a pitch. It has worked on the project for four months.

The work follows Springpoint’s design of an identity for Saudi Telecom, which launched last week.

The two-year project included consumer research and testing, brand development and design guidelines creation.

Founders Fiona Gilmore and Mark Pearce sold Springpoint to Interpublic Group-backed Golin Harris International in April last year (DW 19 April 2001) to enable the consultancy to establish a global network.

It opened offices in Hong Kong and America last year.

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