Space between the letters waters down Kylie’s bottle

I do not see any good reason to take any notice of Personnel Today art editor Stephane Rouget’s negative comments on the Kylie/ Evian bottle (Letters, DW 9 May).

It’s a nice little marketing tool that will be a benefit to both parties.

If an art editor can’t tell the difference between leading and kerning, then what does he know anyway?

Graham Renwick

Creative team

Plum Media

graham@plummedia.co.uk

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