Space between the letters waters down Kylie’s bottle

I do not see any good reason to take any notice of Personnel Today art editor Stephane Rouget’s negative comments on the Kylie/ Evian bottle (Letters, DW 9 May).

It’s a nice little marketing tool that will be a benefit to both parties.

If an art editor can’t tell the difference between leading and kerning, then what does he know anyway?

Graham Renwick

Creative team

Plum Media

Start the discussionStart the discussion
  • Post a comment

Latest articles