Imagery always figures large in football graphics, but that’s no reason to make it clichÃ©d action shots of players. For the Observer Sports Magazine’s World Cup guide cover, art director Gary Phillips commissioned a Simon Henwood portrait of David Beckham because, as Phillips says, ‘it was classy and very different. Difference being the most difficult thing to do in a newspaper’. The When Saturday Comes wallchart too goes for tongue-in-cheek, Japanese-themed illustrations by Dave Robinson featuring Godzilla, Sumo wrestlers and pagodas, alongside witty text likening stadia to a particularly nasty verruca or a bidet. Cheeseman explains it thus: ‘Illustration can communicate immediately that something is obviously critical, satirical or frankly rather immature. With the chart, we used [Robinson’s] illustrations to make it stand out and maybe raise a wry smile.’ Cheeseman will be supporting Senegal, Phillips will be supporting Italy. See, it’s all about difference.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.