Women’s lifestyle magazine Cosmopolitan is believed to be planning to open a healthy-living cafÃ© concept, Cosmopolitan Life.
The venture is backed by The Hearst Corporation of the US, parent of the magazine’s publisher The National Magazine Company.
An NMC spokeswoman confirms: “Plans [for the project] are in the pipeline for next year. A Cosmo cafÃ© is the natural next progression of the Cosmopolitan brand.”
It is understood that contract details have yet to be completed, but London consultancy Citrus – new design offshoot of architect Broadway Malyan – has been appointed to look at all aspects, including site evaluation, graphics, packaging and interiors.
The first venue is likely to be opened in May or June 2001, in at least one of four out-of-London sites under consideration. Three of the four potential sites are believed to be Manchester, Bristol and Leeds.
Design elements are expected to include a restaurant/ bar serving food and drinks on the venue’s lower floor, with a pampering area offering services including reflexology and aromatherapy on the first floor. Smart cards could inform diners of the calorie content of their food.
Last year, Hearst Magazines announced the creation of the Cosmopolitan Group to expand the continued growth of the Cosmopolitan franchise. The franchise includes 39 worldwide editions of Cosmopolitan magazine, including the UK edition, the magazine’s younger sister CosmoGIRL! and the Cosmogirl.com website, plus a Cosmopolitan TV channel in Spain and Portugal.