The Associated British Food Plc’s annual report and accounts has been designed by Sheppard Day. The new design highlights key business operations within the organisation, such as the Primark retail divisions, which have not been traditionally associated with the group.
The new look was developed by Dragon Rouge and aims to bring together the nine councils that form the body.
The logo, a combination of the country’s heritage, will be shared by the Olympic and Paralympic Games for the first time.
According to the London-based designers, Rihanna’s eponymous book took two years to design.