The divide between branding and digital media consultancies continues to narrow with the launch of The Brand Strategy Group by London digital media group Oyster Partners.
Based at Oyster’s London offices in Islington, The Brand Strategy Group will be headed by founding director Hugo Manassei and staffed by a team of four.
The consultancy is currently working with a “number of clients” in the financial services and telecoms sectors. Manassei says digital consultancies need to provide an integrated service for clients.
“Communicating a big idea is now only part of the equation, as branding is moving away from one-way communication channels,” he says.