Mobile phone giant O2 has won the top Grand Prix award at the inaugural Green Awards for its eco-friendly packaging redesign, undertaken in-house in conjunction with Nokia.
The ‘Letterbox Challenge’ saw O2 redesign its packaging to encourage customers to act in a more environmentally conscious manner by allowing them to opt out of receiving a new charger each time a phone is upgraded. This means that handsets can be delivered through letterboxes, reducing the environmental impact of frequent courier deliveries. The packaging also informs users of ways to recycle their phone and provides an option to have a tree planted in their name.
Although Lambie-Nairn is brand guardian for O2, the consultancy was not directly involved in this packaging project, according to a spokeswoman at the consultancy.
The O2 Letterbox Challenge packaging project also won the Best Packaging Design category. There were 12 categories in total. The ceremony took place on 29 November at London’s Guildhall. To view a full list of winners, visit www.greenawards.co.uk.