Consultancy Offthetopofmyhead has redesigned the visual identity for a glass company, using the process of making decorative glass as inspiration for the logo.
Nero Glass Design started out as a sign-making business in 1955, but moved into design, production and installation of decorative glass and mirrors.
John Spencer, creative director at Offthetopofmyhead, says that the consultancy wanted to create a “stylish identity to help the business move forward”.
The logo is composed of three segments, in the shape of an N.
“N is for Nero, so it focuses on the company’s name,” he says. “The logo is bold and confident.”
Spencer says that these three “pieces” that comprise the N represent adhesive vinyl stencils used to mask or protect glass when it undergoes processes such as sand blasting or gilding.
He says that this symbol “physically promotes” the process of Nero’s glass making and its products.
It is generally applied in a grey colour to represent a “glassy coolness”, says Spencer, with other colour applications used for marketing material.
The typeface was especially drawn as a “classical stressed sans-serif”, which aims to be “both traditional and contemporary at the same time”, says Spencer.
The new branding will be rolled out across marketing material, online and digital applications, stationery, interior signage and events material in January 2016.