The logo for osteopathy’s regulatory body was formally launched last week, when The Prince of Wales was made its patron.
The identity for the General Osteopathic Council is by Martyn Cornwall Design.
Osteopathy was the first complementary medicine to gain statutory recognition. “The blue and silver logo has the appearance of a seal of approval,” says consultancy managing director Martyn Cornwall.
“[The marque] had to appear established but contemporary, professional but approachable and caring,” he adds.
The council did not want any body parts in the symbol, as the feeling was that these had been over-used by other such organisations, says Cornwall.
The council’s initials are GOsC, to differentiate it from the General Ophthalmic Council.
The Osteopaths Act was introduced in 1993 to set up regulation throughout the country after pressure from the profession.