GMG name may change

Guinness and Grand Metropolitan decline to comment on reports that they will scrap GMG Brands as their merged food and drink conglomerate name.

“Wolff Olins has made recommendations on all aspects of our identity and we have made a decision on which name we will use. An option is to stick with the existing name or we may use a new one,” says a Guinness spokesman.

The new name and identity will be revealed shortly, he adds.

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