Grand Prix for Bed in the Sky

Design Acumen scooped two prizes at this year’s DBA/Marketing Week Design Effectiveness Awards on Monday night. Its Bed in the Sky design for British Airways First Class won the Grand Prix trophy and a first in the industrial product design category.

Fitch also picked up two awards – in print design for London Transport, and retail interiors for Richards Shops.

Wolff Olins and Fishburn Hedges won the corporate identity categories for Channel 5 and Osborne Clark respectively. In food and drink packaging, Jones Knowles Ritchie’s Cadbury Fuse bar won, with Wickens Tutt Southgate winning with Morgan’s Spiced Rum. The branded non-food packaging award went to Lewis Moberley for Pretty Polly Italia Hosiery Collection. Davies Hall won the own-brand prize for Sainsbury’s Ready-to-Eat Dried Fruit. The packaging for Halfords Automotive Replacement Parts won Newell and Sorrell the non-food own-brand prize.

Other winners were 2LK and Research Machines, Philips Concern Design, David Leon Partnership, Redhouse Lane, The Grand Design, Imagination, Infocus Marketing, Shandwick Interactive, and Glazer.

The Prince Philip Designer’s Prize went to James Dyson with special commendations to Sir Norman Foster and Seymour Powell.