Greece and Cyprus both get the Loewy treatment

Loewy International has completed two identities for Greek and Cypriot companies.

The Electricity Authority of Cyprus, which uses the acronym AHK, is a quasi-governmental organisation with 1800 staff, making it one of the country’s biggest employers. It has had the same marque since the 1970s.

“The old logo looked like a piece of barbed wire,” says Loewy marketing director Jane Farrell. “They wanted a new identity for the 1990s, more modern, dynamic and customer-friendly, with colours which reflect the climate and personality of the island,” she adds.

The marque will launch in January at the authority’s new flagship headquarters in Nicosia. Interiors are by the Caulder Moore Partnership, which pitched jointly with Loewy for the project.

The marque is being applied to stationery, commercial material, signage, uniforms, vehicles, three power plants and eight area offices.

The logo will also appear on top of fuel tank depots, so that they can be seen from the air.

Greece’s biggest private bank has added the word Alpha to its name. Loewy’s identity for Alpha Credit Bank is being implemented across 360 branches in Europe, including Greece and the UK.