Made By Man to rebrand 7-Eleven

Supermarket chain Budgens has retained its retail design consultancy Made By Man to rebrand the 7-Eleven convenience stores it bought last week. A new name and identity will be phased in to the 57-strong 7-Eleven chain before the end of April.

London group Made By Man has been working on Budgens’ supermarkets for six months and will devise a new identity, literature and store interiors.

“Budgens is extending its product range and a new store image will emphasise these opportunities” says Sue Woolway, marketing and retail graphic spokeswoman at the group.

The store formats will reflect those of the Budgens 117 supermarkets and 11 petrol station forecourt shops. While the re-branded stores will continue to sell newspapers, alcohol and tobacco, “the main emphasis will be on fresh food”, says a spokesman for Budgens.