The Partners goes Underground

The Partners has come up with a guideline document for London Transport staff on the use of sponsorship, co-branding and innovative advertising. The document is the result of a consultative project for the organisation.

Recent years have seen campaigns such as fake deodorant dispensers on passenger handles in underground trains and advertisements on tickets.

LT aims to expand on the use of such initiatives to raise revenue, without becoming swamped by other brands or weakening its own identity.

The document emphasises that it is better to refuse commercial propositions if they interfere with LT’s core purpose of providing transport for the public, says a consultancy spokeswoman.

The Partners has promoted senior designer Sam Carr to the position of design director.