Launch in store for Kinnersley Kent

Kinnersley Kent has created a 2601m2, new-build outlet in Lisburn, County Antrim for Northern Irish department store Menary’s, as part of an ongoing upgrade of design throughout the 18-strong chain.

The new shop opens on Friday and central to the scheme is the latest iteration of a fashion concept called Tempest, aimed at 18- to 25-year-old women, which is intended give Menary’s a more contemporary appeal.

This store-within-store, with its own shopfront, comprises a number of young fashion brands including Oasis and Miss Selfridge under a single umbrella brand. Kinnersley Kent, which has a long-standing relationship with Menary’s, has developed the idea to work either in solo sites or in tandem with the parent brand.

‘Tempest has its own distinct feel,’ says Kinnersley Kent managing and creative director Glenn Kinnersley. ‘It’s fulfilling the market for contemporary fashion [and] it’s quite new for Northern Ireland to be getting all these brands under one roof.’

The Tempest concept is located on the ground floor, along with shoes, accessories, cosmetics and a range of concessions. It features magenta fluorescent lighting and bold ‘statement’ graphics and colours. The fitting room includes pink ribbed-vinyl flooring and magenta walls.

The second floor features further concessions plus Menary’s own-label clothing and the linen, cookshop, luggage and lingerie departments. Particular attention has been paid to the latter, Kinnersley says, to make it a more ‘discrete area’ with a luxurious and feminine feel.

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