Digital television network Sky launches a refreshed on-screen identity for its Sky Movies channel tomorrow. Created in-house, the work includes a revamped logo and idents. The new look has been designed to ‘reflect the mood of the upcoming movie’, says a Sky Movies spokesman, with softer idents for romantic comedies and family movies and ‘harder lines and darker colours’ for action films. Sky on-air creative director Ross Dyer and creative design director Paul Butler led the project creatively. Shriek Music&soundesign created the music scores for each of the on-screen sequences.
Thisaway has built on its branding for the rugby competition, incorporating the U-shaped logo into the trophy design.
Alongside an animated video, the stamps aim to incorporate “vivid” colour and “lofi-style” typography.
Wolff Olins global CEO Sairah Ashman discusses the design process, backlash and legacy of the London 2012 Olympics brand on its tenth anniversary.
As Cannes Lions 2022 comes to a close, we look at the winners of the top design prizes, including the first ever win for a Portuguese studio.