Digital television network Sky launches a refreshed on-screen identity for its Sky Movies channel tomorrow. Created in-house, the work includes a revamped logo and idents. The new look has been designed to ‘reflect the mood of the upcoming movie’, says a Sky Movies spokesman, with softer idents for romantic comedies and family movies and ‘harder lines and darker colours’ for action films. Sky on-air creative director Ross Dyer and creative design director Paul Butler led the project creatively. Shriek Music&soundesign created the music scores for each of the on-screen sequences.
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