30 September 1999

New Fitch director

Fitch has promoted senior associate director Sara O’Rorke (pictured) to its London management team. Now a director, she fills the vacancy left open by the departure of senior consultant Neil Whitehead, who left to join Rodney Fitch & Co (DW 13 August). O’Rorke has been with Fitch for over ten years.

Not all designers ignore the meaning of the words

After reading David Bernstein’s Words without meaning (Private View, DW 17 September) I can only agree with his sentiments that all designers should read the copy first. Of course they should, isn’t it a basic essential? However, I find it surprising that he devoted over half a page telling us something we all know and […]


Pockett Wilson Garden & Landscape Architecture has introduced a new identity, created by Bath design group Sheard & Hudson.


Brewer Riddiford has completed the third design evolution of Smith & Nephew’s skincare brand Simple. The London design group has worked on the brand for the past eight years.

Paul Hodgkiss

Glasgow-based Paul Hodgkiss used to be a mild-mannered designer, but then he discovered wood could be exuberant, colourful and bursting with character. ‘When I started out in the Eighties I used to be a lot more practical – designing and building furniture that was polite. I didn’t allow myself any indulgence. Everything changed when I […]

Tom Jones gets his knickers in a twist

Those creative talents at northern group Tucker Clarke-Williams have been putting their skills to good use again. This album was the promotional literature for last Saturday night’s Audience with Tom Jones programme on ITV.


Bamber Forsyth has designed a Christmas e-commerce Internet site for London department store Fortnum & Mason. The website launches this week.

Photographers must listen to their clients

I am writing about Oliver Bennett’s photography feature (DW 10 September). Perhaps I am missing the point, but surely if the client has an opinion while being “shot”, that counsel however vague, contradictory or indeed relevant, is another control the photographer has to complete the assigned project to the greatest effect, subsequently providing the foundation […]

Marketer scoops BA identity work

A through-the-line marketing agency has beaten two design consultancies to redesign the identity for British Airways World Cargo, which sells cargo capacity on BA passenger flights. Joshua, part of media conglomerate Grey Communications Group, won the identity job having pitched against two unnamed design groups from the BA roster. The agency already handles marketing communications […]

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