Optician Eye Clinic is rolling out stores in Bristol and London’s Regent Street, following the opening of its flagship store in Edinburgh.
The sites are being designed by London consultancy Clive Blass Design. The consultancy has already been awarded the best store design 1999 award for its Edinburgh branch at the Eye Care Awards, sponsored by Optician magazine.
A retro-fit package for remaining national stores will now be rolled out, incorporating the reworked corporate graphics and packaging, also designed by the consultancy.
“Clive Blass has been able to blend a high fashion environment with that of clinical excellence to create a store that works on all levels,” says Eye Clinic marketing manager Peter Skelton.
The design concept is based on large sweeping curves throughout the interiors, polished wooden floors and specially developed product fixtures and lighting.
In addition, Clive Blass Design’s designing a new website for Eye Clinic. It is due to launch this month.