Coleman stirs Prince’s brand

Prince’s is to launch its Hong Kong stir-fry brand Lee Kum Kee internationally, in association with celebrity chef Ken Hom.

Coleman Design Consultants has produced new packaging for the Chinese style “one-shot” products to incorporate the existing red Lee Kum Kee look. “A key factor in creating the brand image was the balance between the Lee Kum Kee logo and the “as recommended by Ken Hom” visual endorsement,” says a Coleman Design spokesman.

The range will be launched next week.

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