Redhouse Lane targets poverty

Communications specialist Redhouse Lane has been appointed by the Department for International Development to produce a 30-page brochure for its first initiative with a charity, aimed at tackling world poverty.

The publication will explain Target 2015, an international venture established in conjunction with Christian Aid, which aims to reduce worldwide poverty by 50 per cent by 2015.

The appointment follows previous work by Redhouse Lane for the DFID, including literature about landmines, poverty and women’s equality.