Whistlestop interiors are reined in by CADA

Convenience store chain Whistlestop, which has 20 stores located in travel terminals, has appointed CADA Design Group to develop new store interiors.

The new format will be introduced at Whistlestop’s Heathrow Terminal One branch.

“Whistlestop has become a strong brand… However, the design scheme has evolved with the group’s quick expansion, rather than being planned and controlled,” says CADA director David Callcott. “Our challenge is to create a new look which will integrate the current store image… while developing a fresh corporate look to encourage new customers into the stores.”

The group was appointed without a pitch, says Callcott.