Creativity still plays second fiddle to cost considerations, according to a survey commissioned by With and carried out by the University of Salford among more than 100 marketing directors and managers. While 43 per cent of clients considered industry knowledge and understanding business needs as a priority and 37 per cent cited cost, only 13 per cent rated creativity as a key requirement.
From colourful, decorative wall-tape aimed at renters through to a way to capture memories of lost loved ones – we round-up some of the best exhibition stalls at this year’s
As Carlsberg unveils a sleek new branding design this month, alongside updated packaging that looks to reduce its plastic waste production, we speak to Taxi Studio about how the beer
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched