Design Conspiracy has been appointed to create an identity for the Performing Rights Society Members Fund, in what is a five-figure project for the consultancy.
The group was appointed after a paid creative pitch against two undisclosed rivals. The work, which launches in December, also includes stationery, the annual report, direct mail and a website.
The PRS collects royalties from broadcasters and distributes these to the appropriate artists. The Members Fund is a benevolent fund for writers and performers who have fallen on hard times. High profile past gifts to the fund include a legacy from Marc Bolan and the royalty rights to the EastEnders theme tune.
At present, the fund has no distinct identity and the group has been briefed to create a marque that will build awareness and help with fundraising, says Design Conspiracy partner Ben Terrett.
‘There’s an understanding that there are a lot of younger, more marketing aware people who work in the music industry today and an awareness that [the fund] needs to step up a gear,’ says Terrett.
The identity will need to achieve standout, but also work with the PRS’ existing purple marque, he adds. Design Conspiracy partner Kingsley Garrick will be creative lead on the project.